Sung-Hoon LEE (Genie)
Data and AI-driven Movie Poster & Trailer Video Editor
I am a video editor and content creator at Kinolights, where I work across movie poster and trailer production, overseas content acquisition and planning, and data-driven marketing. With a background in English Translation, Business Administration, and graduate-level Advertising/PR studies at Korea University, I bridge storytelling, audience psychology, and performance-driven content creation.
At Kinolights, I collaborate with content planning, acquisition, and marketing teams to turn imported titles into localized assets that strengthen viewer engagement and brand consistency. Beyond production, I am exploring how data-based AI tools can support smarter content decisions, from acquisition and planning to creative execution and campaign optimization.
My approach combines:
- Narrative editing grounded in emotional pacing
- Data-informed decisions using performance metrics such as view-through rates and retention curves
- OTT and content strategy aligned with global market trends
- Cross-cultural communication, supported by bilingual proficiency and media research
- AI-augmented workflows leveraging agentic AI tools across editing, design concepting, and marketing strategy
Currently, I am pursuing a Master's degree in Media (Advertising & PR) at Korea University, where my research explores mobile video advertising, OTT viewing behaviors, and persuasive media effects. I am passionate about roles at the intersection of storytelling and data-driven production within the film, OTT, marketing, and digital media space.
Experience
Contents Creative Manager
키노라이츠 (Kinolights) · Seoul
- Planned and produced Korean posters and trailers from overseas source content
- Managed KMRB rating submissions end to end
- Delivered final distribution-ready assets formatted to IPTV and OTT partner specifications
Video Editor
디즈니 (Disney) · APAC
- Edited short-form promos, sports sizzles, trailers, and social cutdowns
- Adapted broadcast and online videos into short-form social content across platforms
- Produced aspect ratio versions (16:9, 1:1, 9:16, CTV)
- Localized content across APAC markets
Producer / Video Editor
Republic Pictures · Seoul
- Produced promotional content for broadcast and OTT
- Managed content production for KT/Genie TV Promotion Channel
- Orchestrated film & drama introduction program production
Freelance Trailer Editor
Netflix · US
- Executed production of original Korean content trailers
Media Technician
Iyuno · Seoul
- Executed localization operations including audio dubbing and subtitle synchronization
- Final Quality Control (QC) procedures and efficient transcoding
Video Editor
Media Nikke · Seoul
- End-to-end full-length production of imported films, dramas, and documentaries
- Specialization in audio-visual editing and re-production techniques
Video Editor
Nextview · Seoul
- Comprehensive film editing, enhancing drama trailers, and preparing compelling previews
Video Editor
Media Contents Store · Seoul
- End-to-end production and re-production of international films, TV series, and documentaries
Trailer Editor
PEEPS · Seoul
- Commercial movie trailers, drafts, and unique film projects
- Production of LG u+ introduction programs
Video Editor
MCPENF · Seoul
- Post-production for high-profile clients
- Promotional and advertisement campaigns
- Large-scale exhibition video productions
Education
Master of Arts — Advertising & PR
Korea University Graduate School of Media (고려대학교 미디어대학원)
- Research: mobile video advertising, OTT viewing behaviors, persuasive media effects
Bachelor of Arts — Interpretation & Translation English / Business Administration (Double Major)
Dongguk University (동국대학교)
Associate Degree — Computer Electronics
Myongji College (명지전문대학)
Skills
Production
- Trailer Editing · Movie Poster · Short-form Content · Social Cutdowns · Sizzle Reels · Multi-format Assets (16:9, 1:1, 9:16, CTV)
Strategy & Planning
- Content Planning · Data-driven Marketing · OTT & IPTV Distribution · KMRB Rating · Cross-cultural Localization (APAC)
AI & Technology
- Agentic AI Workflows · Claude Code · AI-augmented Editing & Design · Data-informed Content Decisions